Wayshowing
Publications
Improving the Effectiveness of Wayshowing for America’s Byways Using a “Visitor’s Eye” Perspective, by America’s Byways Resource Center, 2010
Wayshowing: Using A "Visitor's Eye" Perspective On America's Byways
Byway practioners face challenges of overcoming habituated ways of viewing their byways; especially as they provide for wayshowing elements of safe travel such as maps, guide signs, directions and information about traveler services and amenities so that first-time byway travelers can have successful and rewarding byway experiences.
Although technical instructions and materials describing how byway providers should assess their guidance systems are valuable, they assessment process often is incomplete if byway providers fail to see apparent needs from a non-local traveler’s perspective.
America’s Byways Resource Center is exploring theoretical models that make concepts about the visitor’s experience more explicit and conducting awareness-building exercises designed to help byway providers take more of a visitor’s eye perspective. Preliminary assessments of this initative indicate productive and positive results.
