Marketing / Communications
Tools
Marketing Research: Capturing Your Customer’s View,
America’s Byways Resource Center; Tele-Workshop Fact Sheet, June 2003
Marketing: Marketing Research Tools (Tele-Workshop)
Judy Randall of Randall Travel Marketing Services discusses ways for byways to conduct visitor intercept surveys, when to do them and how to interpret the results. It also includes samples of General Intercept and Generic Questionnaires and How to Do a Conversion Study.