Marketing / Communications
Tools
National Scenic Byways Program Marketing Toolkit,
Federal Highway Administration National Scenic Byways Program
Public Relations: National Scenic Byways Program Marketing Toolkit
This section of the Marketing Toolkit provides a guide to develop strategies to market your byway. Subjects include advertising, how to work with ad agencies, the importance of photos, the Internet and more.
http://library.byways.org/display.php?ID=25840