Marketing / Communications
Tools
Marketing: Assessing Your Marketing Plan (Podcast)
Description: Survey effective techniques for evaluating marketing plan objectives. Using SWOT (strengths, weaknesses, opportunities, threats) analyses, learn to effectively evaluate your byway’s marketing plan. The discussion also covers resources to measure success rates.
Length: 60 minutes
Recorded: December 3, 2008
Podcast: (MP3, WAV)
*Click on a file to listen to the podcast on your computer. Requirements include speakers and one of the following: Windows Media Player, Real Player or Quick Time.
Recommended Materials:
Evaluating and Updating Your Byway Marketing Plan
Practical Marketing Plans For Byways
Assessing Your Marketing Plan (PDF, .txt)
Tool (PDF, .txt)
