Marketing / Communications
Tools
Marketing: Developing a Marketing Plan (Tele-Workshop)
Offered by America’s Byways Resource Center
Core Learning Area: Visitor Experience
Topic: Marketing
Learning Objective: Participants will learn how to develop an effective marketing plan.
Course Description: This 60-minute Tele-Workshop will focus on the basics of developing effective marketing plans, including essential elements of a marketing plan, situation analysis and market assessment tools.
Location: Distance Learning
Length: 60 minutes
Delivery: Tele-Workshop
Cost: Free
Class Limit: 20
Required Materials:
Presentation
Outline
Prerequisites: None
Recommended Participants: Byway organizations considering developing marketing plans or byway organizations that wish to assess the effectiveness of their current plan.
Date: December 12, 2007; 12:00 PM CST
Podcast:
MP3 (3.21 MB)
Windows Media Player (9 MB)