Marketing / Communications
Publications
Marketing Research: Capturing Your Customer’s View,
America’s Byways Resource Center; Tele-Workshop Fact Sheet, June 2003
Marketing: Marketing Research (Tele-Workshop)
Judy Randall of Randall Travel Marketing Services discusses ways byways may conduct visitor intercept surveys, when to do them and how to interpret the results. Samples of General Intercept and Generic Questionnaires and How to Do a Conversion Study are also included.