Marketing / Communications
Publications
Web Style Guide: Basic Design Principles for Creating Web Sites,
by Patrick J. Lynch, Sarah Horton, and Louis Rosenfeld,
Yale University Press, 2002
Public Relations: Basic Design Principles for Creating Web Sites
This essential guide for website designers offers clear, concise advice on creating well-designed and effective websites and pages. Focusing on the interface and graphic design principles that underlie the best website design, the book provides anyone involved with website design - in corporations, government, nonprofit organizations, and academic institutions - with expert guidance on issues ranging from planning and organizing goals to design strategies for a site to the elements of individual page design.