Marketing / Communications
Publications
Event Sponsorship,
by Bruce E. Skinner, Vladimir Rukavina,
Wiley, John & Sons, Incorporated, October 2002
Public Relations: Event Sponsorship
Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal.