Marketing / Communications
Publications
Event Planning: The Ultimate Guide to Successful Meetings,
by Judy Allen,
Wiley, John & Sons, Incorporated, May 2000
Public Relations: Event Planning - The Ultimate Guide
For event planners, there’s no such thing as a dress rehearsal! Any event you plan and stage is a reflection of your company’s image—from the initial invitation to onsite operations. Whether you’re planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Special events are fraught with thousands of details, and have to come off without a hitch. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, planning and executing the project is like a high-wire act without the safety nets. Event Planning gives you a blueprint for planning and executing special events with flair, and without any unexpected surprises and expenses.