Wednesday, October 15, 2008

America's Byways® Resource Center

Home → Topics → Visitor Experience → Marketing / Communications → Articles → Marketing: Brand Basics

Marketing / Communications

Articles

“Brand Basics,”
FHWA National Scenic Byways Program

Marketing: Brand Basics

This short article on the National Scenic Byways Program website offers a definition and general information about branding. www.bywaysonline.org/program/marketing/brand_basics.html

Byway Community (NSBP): www.bywaysonline.org
Byway Travelers: www.byways.org

America’s Byways Resource Center is a division of the Arrowhead Regional Development Commission (ARDC) in partnership with the Federal Highway Administration (FHWA). This material is based upon work supported by the Federal Highway Administration and Arrowhead Regional Development Commission under cooperative agreement No. DTFH61-08-H-00007. Any opinions, findings, and conclusions or recommendations expressed in this publication are those of the Author(s) and do not necessarily reflect the view of the Federal Highway Administration and/or Arrowhead Regional Development Commission.

394 Lake Avenue South, Suite #600

Duluth, MN 55802 | View Map →

Toll-Free:

(866) 974-6403

Fax:

(218) 625-3333