Marketing / Communications
Articles
“21 Ways to Celebrate Your Byway’s Designation,”
America’s Byways Resource Center; Vistas, July 2000
Public Relations: 21 Ways to Celebrate Your Byway's Designation
1. Invite businesses, hotels and restaurants to participate in a Byway Open House.
2. Conduct a “progressive” dedication with a variety of events along your byway.
3. Pass out byway buttons.
4. Set a date for a ribbon-cutting ceremony with participation from local sponsors and media representatives.
5. Let the byway serve as a parade route.
6. Sponsor a contest for local students. Ask them to write an essay or submit favorite photos of the byway.
7. Set up a scavenger hunt. Let people “hunt” for your byway logo.
8. Plan a byway festival.
9. Start a byway newsletter.
10. Send out press releases or write a “Byway News” column for the local paper.
11. Organize a byway “ambassador” program. Ambassadors can promote the byway and display a byway sign in their businesses.
12. Feed people. Host a spaghetti dinner or event that showcases regional foods.
13. Tag a byway celebration onto an existing community celebration or event.
14. Dance in the streets. Hold a street dance on the byway.
15. Plant flowers or native plants along the byway. Recruit the garden club, local school children, or anyone with a green thumb to help.
16. Involve your local, State and Federal politicians.
17. Drive the byway. Invite roadsters, antique cars and motorcycles.
18. Ride the byway. Plan a byway bike ride.
19. Run the byway. Promote a 5K or 10K run.
20. Choose a dedication date in coordination with the Federal Highway Administration to secure participation of a Department of Transportation official.
21. Consult the National Scenic Byways Marketing Tool Kit for more ideas!
Download file (PDF, 698 KB)