Marketing / Communications
Authentic experiences, event planning, marketing plans, collateral materials and itineraries all play distinctive and vital roles in providing access to your byway visitor experience. Successful marketing includes promoting your byway to target audiences. That’s just one part of it! Gain insight on this broad topic to effectively communicate specific messages with your current and potential visitors.
Articles
Authentic Experiences: Tools For Creating Authentic Experiences On Your Byway
Authentic Experiences: Designing Real Experiences, Delivering Real Benefits
Authentic Experiences: Sustaining & Enhancing A Destination's Sense Of Place
Authentic Experiences: Opportunities to Package and Promote U.S. Cultural and Heritage Tourism
Authentic Experiences: Transforming Your Scenic Byway into a Comprehensive Travel Experience
Itineraries: Transforming Your Scenic Byway into a Comprehensive Travel Experience
Marketing: America's Byways Consumer Research
Marketing: Evaluating and Updating Your Byway Marketing Plan
Marketing: Practical Marketing Plans for Byways
Marketing: Five Low-Cost Ways to Increase Publicity for Your Byway
Public Relations: Seven Steps To Great Celebrations
Public Relations: Byways Share Their Designation Successes
Public Relations: 21 Ways to Celebrate Your Byway's Designation
Public Relations: Is Creating Your Byway Video Finally Affordable?
Public Relations: Brochures, Rack Cards and Ads...Oh My!
Public Relations: Send Media-Ready Photos
Public Relations: Accessibility & Audiovisual Media
Contacts
Marketing/Communications: Contacts
Discussion Forums
Publications
Authenitic Experiences: Intrinsic Qualities Make a Byway (Lessons From the Road)
Authentic Experiences: Fifteen Guiding Principles for Interpreting Nature and Culture
Authentic Experiences: Interpretation of Cultural and Natural Resources
Authentic Experiences: Balancing Nature and Commerce in Gateway Communities
Authentic Experience: The Tourist Experience
Authentic Experiences: Destination Culture
Authentic Experiences: Work Is Theater and Every Business a Stage
Marketing: America's Byways Consumer Research
Marketing: NSBP Marketing Challenges, Successes and Opportunities (Tele-Workshop)
Marketing: Expanding Travel and Tourism Opportunities (Tele-Workshop)
Marketing: Marketing Research (Tele-Workshop)
Marketing: Cultural Heritage Tourism - If You Promote It, They Will Come (Tele-Workshop)
Marketing: Economics, Partnerships and Your Byway (Tele-Workshop)
Marketing: Marketing a Scenic Byway (Lessons From the Road)
Marketing: Guidelines for Tourism Development
Public Relations: Event Sponsorship
Public Relations: Event Planning - The Ultimate Guide
Public Relations: Planning Special Events
Public Relations: Creating Environmental Publications
Public Relations: Great Promo Pieces
Public Relations: Basic Design Principles for Creating Web Sites
Public Relations: Field Guide to Outdoor and Landscape Photography
Public Relations: The Web Design Wow! Book
Public Relations: The Non-Designer's Design Book
Tools
Authentic Experiences: Create an Authentic Byway Dining Experience
Marketing: Developing and RFP for Projects (Tele-Workshop)
Marketing: America's Byways Consumer Research
Marketing: Developing a Marketing Plan (Tele-Workshop)
Marketing: Marketing Research Tools (Tele-Workshop)
Marketing: PowerPoint for Byways
Marketing: National Scenic Byways Program Marketing Tool Kit
Marketing: Five Low-Cost Ways to Increase Publicity
Public Relations: Community Toolbox- Festivals
Public Relations: Community Toolbox - Conferences & Symposiums
Public Relations: Take Me Fishing Event Planning Kit
Public Relations: Community Toolbox - Newsletters
Public Relations: Community Toolbox - Brochures and Flyers
Public Relations: National Scenic Byways Program Marketing Toolkit
Public Relations: Community Toolbox - Websites
Public Relations: Guidelines for Writing a Press Release
Training
Itineraries: Itineraries, Group Tours and Packaged Travel
Itineraries: Southeast Tourism Society Marketing College
Marketing: Podcast Training for Travel Professionals
Marketing: Developing Great Marketing Plans
Marketing: Schools of Hospitality
Marketing: Southeast Tourism Society Marketing College
Web Links
Itineraries: National Tour Association
Itineraries: Southeast Tourism Society
Itineraries: Destination Marketing Association International (DMAI)
Itineraries: Travel Industry Association of America
Itineraries: Hospitality Sales and Marketing Association International (HSMAI)
Marketing: National Trust for Historic Preservation - Heritage Tourism
Marketing: Rivers and Trails Conservation Assistance Program
Marketing: USDA Rural Development
Marketing: Southeast Tourism Society
Marketing: Travel Industry of America