Interpretation
Publications
Organizational Storytelling: A Leadership Tool,
America’s Byways Resource Center; Tele-Workshop Fact Sheet, October 6, 2004
Interpretation: Organizational Storytelling (Tele-Workshop)
This session described how to tell compelling stories that distinguish America’s Byways from other roads, pique the interest of travelers, share significant information and encourage visitors to become stewards of the byway’s resources.