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New Public Relations Tools


As part of an ongoing national public awareness initiative, America’s Byways has formed a successful partnership with The Goodyear Tire & Rubber Company that is generating coast-to-coast media coverage.

So far, an estimated audience of over 14 million people has been reached through this single campaign effort focusing on a national travel survey and Goodyear’s list of Top 50 Comfortable Drives.

And we’re not done yet!

Goodyear is continuing to connect with media outlets to share information about the survey results and the travel opportunities along America’s Byways.

Your byway can leverage this exciting national exposure, too.

  • Read the PR 101 document below to gain some insights to working with media. Then customize either one of the two press release templates to send to your media contacts.
    View This Document (PDF, .txt, .doc)

  • Use the Press Release: TOUR THE COUNTRY’S SCENIC ROADS for media that prefer shorter articles or general overviews.
    View this Document (PDF, .txt, .doc)

  • Use the Press Release: 50 MOST COMFORTABLE TOURING DRIVES for media that prefer more in-depth articles. Even if your byway was not selected by Goodyear for the top 50 drives, your byway can help elevate the America’s Byways brand by submitting this press release to your local media!
    View this Document (PDF, .txt, .doc)

Remember to adapt the press release for use on your own website or newsletter. Consider posting the video on your website, too. Visit the Goodyear public relations page for the video code and more downloads. More >

Check back for more information as the Public Awareness Initiative continues to expand.

IMPORTANT: We need your help in evaluating PR efforts!
Please attach a copy of your press release to an email, send it to partnerships@byways.org, and tell us which media outlets received your press release.



Check Out The PR 101 Webinars:

Thursday, October 28 - 11:30 a.m. Central

Hear about the Public Awareness Initiative and what it means to the America’s Byways brand—and to your byway.

Listen to the webcast now>

Wednesday, November 3 - Noon Central

Learn how byways can write or send press releases that leverage the national exposure from the collaboration with Goodyear.

Listen to the webcast now >

Monday, November 15 - Noon Central

Is your byway ready for the media? Find out about image requirements, B-rolls, preparing for interviews, and the importance of tracking your success.

Listen to the webcast now >