America's Byways Resource Center Training Opportunities Late Fall 2008 / Early Winter 2009 1-866-974-6403 www.bywaysresourcecenter.org training@byways.org About AmericaÕs Byways Resource Center AmericaÕs Byways Resource Center provides information, connections and expertise that pave the way for better byways. We serve as a hub of resources for byway leaders and volunteers, State byway program coordinators, and others who help preserve, protect and promote our nationÕs collection of significant driving routes, especially nationally designated byways. Our comprehensive training portfolio helps byway practitioners gain the knowledge, skills and abilities they need to effectively manage their byways. Use this catalog to discover the Tele-Workshops, webinars, traditional workshops, podcasts and webcasts available through AmericaÕs Byways Resource Center and our partners. Talk to AmericaÕs Byways Resource CenterÕs knowledgeable staff for positive, proactive, and hands-on assistance, too. We designed our facilities in Duluth, Minnesota, to accommodate small group workshops and meetings and to maximize electronic networking. Visit us in person or online. Call or e-mail. WeÕre ready to help you navigate the road to success. Online Podcast Instructions Enjoy hearing AmericaÕs Byways Resource Center training sessions anytime with your Apple iPod, MP3 player, computer system or other listening device. All of our podcasts are available free on the Internet. Simply click on the MP3 or WAV file to listen to the recording. We recommend the WAV files for slower Internet connections, such as dial-up. You need speakers and one of the following: Windows Media Player, Real Player or Quick Time. You do not need an Apple iPod to hear the podcasts. Transcripts are also provided. Podcasts from past Tele-Workshop(s) available at www.BywaysResourceCenter.org/resources/podcasts/. Core Learning Areas AmericaÕs Byways Resource Center offers training opportunities on a variety of useful and interesting topics. We have organized the course listing in this catalog according to the four core learning areas related to byway sustainability: Corridor Management, Byway Organization, Visitor Experience and Finances. YouÕll find the same four core learning areas in the ÒTopicsÓ section of our website -Ñ another helpful resource for ongoing learning. Corridor Management Ð Learn about managing a bywayÕs physical corridor Byway Organization Ð Learn about the function of the group managing the byway Visitor Experience Ð Learn about how visitors interact with the byway Finances Ð Learn about seeking funds for byway management Table Of Contents Corridor Management Assessing Historic Roads 4 Basic Corridor Management Planning 5 Built Environment Image And Identity 6 Conducting A Visual Assessment I 7 Conducting A Visual Assessment II 8 Roadside Design For Byways 9 Trail Planning 10 Byway Organization 501c3, c6, Etc., And The Law 11 Building And Maintaining Effective Byway Organizations I: Clarifying Your Purpose And Partners 12 Building And Maintaining Effective Byway Organizations II: Organizational Structure 13 Building And Maintaining Effective Byway Organizations III: Making The Most Of Group Dynamics 14 Developing An RFP For Projects 15 Grassroots Byway Hospitality: Train The Trainer 16 Organizational Self-Assessment 17 Outreach And Community Involvement Techniques 18 Indian Tribe Involvement With Byway Planning 19 Volunteer Retention Programs 20 Visitor Experience Assessing Visitor Impacts 21 Assessing Your Marketing Plan 22 Basics Of Two-Dimensional Design 23 Designing An Effective Logo 24 Developing A Marketing Plan 25 Developing Interpretive Themes 26 GIS Basics And Applications For Byways 27 How To Interpret Travel Trends 28 Introduction To Byway Wayshowing 29 Interpretive Wayside Development And Design Standards 30 Podcast And Audio Technology For The Byway Visitor Experience 31 Public Relations Strategies 32 Finances Basics Of Economic Measurement 33 Community Fundraising Ñ- All We Really Need Is Money 34 Governance And Byway Financial Management 35 Special Series (Covers Multiple Core Areas) Byways 101 36 Power Workshops I: Strength Training For Byways (Corridor Management, Byway Organization, Finances) 37 Power Workshops II: Assessing And Managing Intrinsic Qualities (Corridor Management) 38 Power Workshops III: Marketing Your BywayÑAttracting And Serving Your Visitors(Visitor Experience) 39 Assessing Historic Roads Core Learning Area: Corridor Management Topic: Historic Preservation Learning Objective: Understand basic techniques for conducting an inventory and assessment of historic roadways. Description: Is that route historic or is it just old? Learn about the methods and techniques for conducting an inventory and assessment of historic roadways and corridors. The discussion also includes specific techniques and resources helpful to you in the field. Location: Distance learning Duration: 90 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 20 for live call-in Required Materials: From Milestones to Mile-markers: Understanding Historic Roads (available upon registration) Prerequisites: None Recommended Participants: Byway organizations planning to inventory or assess the historic corridor/roadway, as part of the corridor management plan or for other reasons Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available from past Tele-Workshop at www.BywaysResourceCenter.org/resources/podcasts/ Basic Corridor Management Planning Core Learning Area: Corridor Management Topic: Planning Learning Objective: An introduction to best practice models for effective and comprehensive corridor management planning. Description: Developing a corridor management plan becomes more manageable (and less daunting) when you understand how other byway organizations have produced theirs. Learn from best practice models to create a comprehensive long-term plan that works. Hear from byway organizations and tap their experience in developing or updating a corridor management plan. Location: Distance learning Duration: 60 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 30 for live call-in Required Materials: Materials included with course registration and/or podcast Prerequisites: None Recommended Participants: Byway organizations beginning to develop a corridor management plan or looking to update their current plan Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available from past Tele-Workshop at www.BywaysResourceCenter.org/resources/podcasts/ Built Environment Image And Identity Core Learning Area: Corridor Management Topic: Planning Learning Objective: Learn the principles of design image and identity and how to incorporate them in built projects. Description: Effective design in built environments captures the story of place. See best practice examples as you study the basic principles of image, identity and site planning and how it correlates to recreational opportunity spectrums. Location: Distance learning Duration: 60 minutes Delivery: Webinar Cost: Free Class Limit: 20 for live login Required Materials: Scenic Byways: A Design Guide for Roadside Improvements (available upon registration) Prerequisites: TBD Recommended Participants: Byway practitioners involved in planning or design of byway facilities, pullouts or roadside improvements Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Webcast: Available at www.BywaysResourceCenter.org after the webinar Conducting A Visual Assessment I Core Learning Area: Corridor Management Topic: Visual Preservation Learning Objective: Understand the basics of visual assessment techniques. Description: Byway travelers value scenic routes. Learn current visual assessment techniques to use to document your scenic gems, as well as any clinkers, along the byway. In addition to a new knowledge of the basic principles of visual assessment, receive resources for reference materials and tools to use in the field. Location: Distance learning Duration: 60 minutes Delivery: Webinar Cost: Free Class Limit: 20 for live login Required Materials: Conserving Our Treasured Places (available upon registration) Prerequisites: None Recommended Participants: Byway organizations looking to gain a better understanding of the steps involved in visual resource protection Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Webcast: Available at www.BywaysResourceCenter.org after the webinar Conducting A Visual Assessment II Core Learning Area: Corridor Management Topic: Visual Preservation Learning Objective: Understand how to identify technology applications for assessing a corridorÕs visual character. Description: Scenic preservation is more than what meets the eye. Mapping technology, including GIS, helps your byway organization to conduct visual assessments and share the insights with others. Location: Distance learning Duration: 60 minutes Delivery: Webinar Cost: Free Class Limit: 20 for live login Required Materials: Conserving Our Treasured Places (available upon registration) Prerequisites: This is the second of a two-part series on Visual Assessment. You can register for this course independently; however, we recommend that you view the webinar/webcast, ÒConducting A Visual Assessment IÓ prior to this course Recommended Participants: Byway organizations looking to gain a better understanding of the steps involved in visual resource protection Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Webcast: Available at www.BywaysResourceCenter.org after the webinar Roadside Design For Byways Core Learning Area: Corridor Management Topic: Planning Learning Objective: Understand the fundamentals of design for roadside improvements. Description: From pullouts to byway facilities, roadside improvements affect the traveling experience that your byway offers. See examples of various improvements as you learn about the planning process and the design principles to consider. Location: Distance learning Duration: 60 minutes Delivery: Webinar Cost: Free Class Limit: 20 for live login Required Materials: Materials included with course registration and/or podcast Prerequisites: None Recommended Participants: Byway practitioners involved in planning or designing byway facilities, pullouts or other roadside improvements Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Webcast: Available at www.BywaysResourceCenter.org after the webinar Trail Planning Core Learning Area: Corridor Management Topic: Transportation Ð Trails and Pathways Learning Objective: Understand the basic principles of trail planning and design. Description: A well-built trail attracts visitors. Discuss the principles of trailing planning, including site selection, identifying use, accessibility concerns and maintenance considerations. Hear about issues in trail planning and find resources that can help you plan, design and fund trail projects. Location: Distance learning Duration: 60 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 30 for live call-in Required Materials: Materials included with course registration and/or podcast Prerequisites: None Recommended Participants: Byway organizations considering a new trail or trail enhancement project along the byway corridor Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available following the Tele-Workshop at www.BywaysResourceCenter.org 501c3, c6, Etc., And The Law Core Learning Area: Byway Organization Topic: Organizational Development Learning Objective: Learn to identify the differences among various nonprofit labels and how the law affects formal organizational structure. Description: United States law uses various nonprofit classifications that have implications for your groupÕs taxes or for those who donate to your organization. Find out how these labels affect your organization and what benefits or drawbacks each classification might have for you. Location: Distance learning Duration: 60 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 40 for live call-in Required Materials: Materials included with course registration and/or podcast Prerequisites: None Recommended Participants: Byway organizations considering nonprofit status Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available from past Tele-Workshop at www.BywaysResourceCenter.org/resources/podcasts/ Building And Maintaining Effective Byway Organizations I: Clarifying Your Purpose And Partners Core Learning Area: Byway Organization Topic: Organizational Development Learning Objective: Understand how to identify purpose statements and gather insights to partnership plans for byway organizations. Description: One of a three-part series, this session explores case studies and models for purpose statements and partnership plans. Enhance your byway organizationÕs work with a clear purpose and supportive partners. Location: Distance learning Duration: 60 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 30 for live call-in Required Materials: Making the Grassroots Grow (available upon registration) Prerequisites: None Recommended Participants: Byway organizations that are creating or re-evaluating their organizational structure and intend to identify stakeholders Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available following the Tele-Workshop at www.BywaysResourceCenter.org Building And Maintaining Effective Byway Organizations II: Organizational Structure Core Learning Area: Byway Organization Topic: Organizational Development Learning Objective: Examine models for organizational structure and identify the advantages of formal and informal organizations. Description: One of a three-part series, this session focuses on the similarities and differences among formal not-for-profit structures, informal citizen groups, government-to-government memorandums of understanding (MOUs), and cooperative agreements. The discussion covers examples of agreements and suggests tools. Location: Distance learning Duration: 90 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 30 for live call-in Required Materials: Making the Grassroots Grow (available upon registration) Prerequisites: None Recommended Participants: Byway organizations that are creating or re-evaluating their organizational structure Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available following the Tele-Workshop at www.BywaysResourceCenter.org Building And Maintaining Effective Byway Organizations III: Making The Most Of Group Dynamics Core Learning Area: Byway Organization Topic: Organizational Development Learning Objective: Learn to identify the group dynamics that can increase or decrease productivity. Description: One in a three-part series, the session targets behaviors that occur in group settings that can increase or decrease the groupÕs efficiency and effectiveness. Learn how to recognize those behaviors and gain the tools to achieve positive behavior or dissipate negative behavior for greater success. Location: Distance learning Duration: 90 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 30 for live call-in Required Materials: Making the Grassroots Grow (available upon registration) Prerequisites: None Recommended Participants: Byway leaders or administrators working with byway organizations or boards of directors Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available following the Tele-Workshop at www.BywaysResourceCenter.org Developing An RFP For Projects Core Learning Area: Byway Organization Topic: Organizational Development Learning Objective: Understand the basics of developing requests for proposals (RFPs) for projects and examine various resources and templates available. Description: RFPs can help you attract and assess qualified vendors, consultants and other service providers -Ñ if you know what to ask of your candidates. Learn effective questions, appropriate proposal lengths, and insightful evaluation techniques. Your participation provides you with resources for templates and online resources available to any organization. Location: Distance learning Duration: 60 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 30 for live call-in Required Materials: Materials included with course registration and/or podcast Prerequisites: None Recommended Participants: Byway organizations planning to contract with professionals for project work Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available from past Tele-Workshop at www.BywaysResourceCenter.org/resources/podcasts/ Grassroots Byway Hospitality: Train The Trainer Core Learning Area: Byway Organization Topic: Community Involvement Learning Objective: Apply adult-learning techniques to the Grassroots Byway Hospitality Training materials to compose a training program. Description: Developed by the Colorado Scenic and Historic Byways Program, the award-winning Grassroots Byways Hospitality Training program presents a tool that is national in scale and applies to all byways. Learn to conduct and effectively teach all elements of this tool to other byways looking for increased community outreach and enhanced visitor experiences. You must agree to be available to train other byways within your region for one year. A travel stipend and all materials will be included with the course. You must apply to participate. Location: Denver, Colorado Duration: 1.5 days / 12 hours Delivery: Traditional workshop Cost: Free Class Limit: 20 (application required) Required Materials: Training kit (available upon registration) Prerequisites: None Recommended Participants: Individuals committed to providing training within their byway communities and regional byway groups Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Facility/Accommodations: Luncheon meals and refreshment breaks included with workshops; information about government-rate lodging available upon registration Certified Trainers: Check ÒPeopleÓ or ÒContactsÓ at BywaysResourceCenter.org to see a list of current Grassroots Byway Hospitality certified trainers available to meet with your byway organization Organizational Self-Assessment Core Learning Area: Byway Organization Topic: Organizational Development Learning Objective: Practice using a self-assessment tool that gauges organization effectiveness and capacity. Description: How well organized is your byway group? What are your weaknesses? Your strengths? Learn to use a simple self-assessment tool to review your organizationÕs capabilities. The discussion includes methods for improving efficiency and supporting the organizationÕs development. Location: Distance learning Duration: 60 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 30 for live call-in Required Materials: Materials included with course registration and/or podcast Prerequisites: None Recommended Participants: Byway practitioners involved with byway organization staffing or workflow management Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available following the Tele-Workshop at www.BywaysResourceCenter.org Outreach And Community Involvement Techniques Core Learning Area: Byway Organization Topic: Community Involvement Learning Objective: Examine a variety of techniques to increase outreach and community involvement. Description: Connect your byway organization to the community with proven techniques. The discussion covers public meetings, informed consent, stakeholder analysis, community charities and other methods. Location: Distance learning Duration: 90 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 20 for live call-in Required Materials: Materials included with course registration and/or podcast Prerequisites: None Recommended Participants: Byway organizations looking to boost community support or focusing on a project that would benefit from community support Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available from past Tele-Workshop at www.BywaysResourceCenter.org/resources/podcasts/ Indian Tribe Involvement With Byway Planning Core Learning Area: Byway Organization Topic: Community Involvement Learning Objective: Understand ways that Indian tribe, State and Federal governments interact and how this affects byway organizations. Description: Build the communication bridge that welcomes neighboring Indian tribes into your byway planning process. The discussion covers processes and protocol for interaction with Indian tribe governments, including developing formal partnerships. We also talk about effective methods for gaining substantive input on cultural and tribal aspects of your byway. Location: Distance learning Duration: 60 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 30 for live call-in Required Materials: Materials included with course registration and/or podcast Prerequisites: None Recommended Participants: Byway organizations interested in integrating Indian tribes in byway planning, especially practitioners managing a corridor that runs adjacent to or through Indian tribe lands, former territories or other locales with a strong Native American historical presence. Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available from past Tele-Workshop at www.BywaysResourceCenter.org/resources/podcasts/ Volunteer Retention Programs Core Learning Area: Byway Organization Topic: Volunteers Learning Objective: Learn basic volunteer-retention techniques. Description: Valuable volunteers need reasons to stay, whether for project or advocacy work. Discuss techniques for retaining your volunteer base, including incentive programs, volunteer recognition and awards. Location: Distance learning Duration: 60 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 40 for live call-in Required Materials: Materials included with course registration and/or podcast Prerequisites: None Recommended Participants: Byway organizations that rely heavily on volunteers Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available from past Tele-Workshop at www.BywaysResourceCenter.org/resources/podcasts/ Assessing Visitor Impacts Core Learning Area: Visitor Experience Topic: Visitor Facilities Learning Objective: Analyze methods for gauging visitor capacity at waysides, pullouts and other byway locations. Description: Promoting and preserving a byway can become conflicting goals. Specific sites could jeopardize their intrinsic value or relevance if not managed for numbers and use. Discover simple tools for gauging your visitor capacity along the byway corridor to make sound development or design decisions. Location: Distance learning Duration: 90 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 20 for live call-in Required Materials: Materials included with course registration and/or podcast Prerequisites: None Recommended Participants: Byway practitioners updating a corridor management plan, recreation plan or interpretive plan Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available following the Tele-Workshop at www.BywaysResourceCenter.org Assessing Your Marketing Plan Core Learning Area: Visitor Experience Topic: Marketing Learning Objective: Survey effective techniques for evaluating marketing plan objectives. Description: Using SWOT (strengths, weaknesses, opportunities, threats) analyses, learn to effectively evaluate your bywayÕs marketing plan. The discussion also covers resources to measure success rates. Location: Distance learning Duration: 60 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 20 for live call-in Required Materials: None Prerequisites: None; however, we recommend that participants have a basic understanding of marketing principles Recommended Participants: Byway groups considering developing a marketing plan or looking to assess the effectiveness of a current marketing plan Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available following the Tele-Workshop at www.BywaysResourceCenter.org Basics Of Two-Dimensional Design Core Learning Area:Visitor Experience Topic:Interpretation, Marketing Learning Objective: Apply basic design theories using computer design software to create two-dimensional projects. Description: Offered in three modules, the workshop begins with a tutorial session covering basic design theory, including consistency, contrast and proximity as they relate to layout, color and type. See how these principles actually work as you apply them to your project created for the class. Modules two and three will cover additional tutorial and project feedback. Ê ÊÊÊÊÊÊÊÊÊÊÊ Location: Distance learning Duration: Three modules totaling 3.5 hours (Module 1: 90 minutes; Module 2: 60 minutes; Module 3: 60 minutes) Delivery: Webinar and Tele-Workshop Cost: Free Class Limit: 20 for live login and call-in Required Materials: Access to simple desktop publishing software and a computer; software will NOT be included in the class materials Prerequisites: Application required for registration; some computer design experience required Recommended Participants: Byway practitioners designing or evaluating design projects for interpretive signage, brochures or other printed materials Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Webcast: Available at www.BywaysResourceCenter.org after the webinar Designing An Effective Logo Core Learning Area: Visitor Experience Topic: Wayshowing, Marketing Learning Objective: Learn how to apply basic design theories to create effective logos. Description: Divided into two modules, this interactive course begins with a 90-minute tutorial section covering basic design theory for logos, including size, shape and arrangement. See how these principles apply to your project created for the class. The second module includes more classroom discussion and project feedback. Location: Distance learning Duration: 2 modules totaling 2.5 hours (Module 1: 90 minutes; Module 2: 60 minutes) Delivery: Webinar and Tele-Workshop Cost: Free Class Limit: 20 for live login and call-in Required Materials: Access to simple design software and a computer; software will NOT be included in the class materials Prerequisites: Application required for registration; some computer design experience required Recommended Participants: Byway practitioners planning to design or evaluate logos for marketing materials and/or signage Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast/Webcast: Available at www.BywaysResourceCenter.org after the webinar Developing A Marketing Plan Core Learning Area: Visitor Experience Topic: Marketing Learning Objective: Recognize effective marketing plan elements. Description: Align your byway groupÕs progress with your mission using a strategic marketing plan. Understand the basics of developing effective marketing plans, including the elements of a marketing plan, situation analysis and market assessment tools. Location: Distance learning Duration: 60 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 20 for live call-in Required Materials: None Prerequisites: None Recommended Participants: Byway groups considering developing a marketing plan or looking to assess the effectiveness of a current marketing plan Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available from past Tele-Workshop at www.BywaysResourceCenter.org/resources/podcasts/ Developing Interpretive Themes Core Learning Area: Visitor Experience Topic: Interpretation Learning Objective: Learn how to develop interpretive themes, including following the concept-inventory process and determining major themes. Description: Attract and engage visitors in your bywayÕs story. Uncover the secrets to creating an inventory of concepts and context. The discussion includes how to determine broader themes and ways to reveal your story through contemporary interpretive methods. Location: Distance learning Duration: 90 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 30 for live call-in Required Materials: Materials included with course registration and/or podcast Prerequisites: None Recommended Participants: Byway practitioners interested in developing an interpretive plan or already working on an interpretive plan for the byway Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available following the Tele-Workshop at www.BywaysResourceCenter.org GIS Basics And Applications For Byways Core Learning Area: Visitor Experience Topic: Technology Learning Objective: Learn the basic components and uses for geographic information systems (GIS) and how to apply GIS to byway planning. Description: Your byway corridor planning could benefit from GIS technology in many ways. Learn the basics, including input and modeling, and see how GIS data layers are developed. The discussion also highlights various software technology and applications of GIS technology. Location: Distance learning Duration: 60 minutes Delivery: Webinar Cost: Free Class Limit: 20 for live login Required Materials: Materials included with course registration and/or podcast Prerequisites: None; however, you should intend to purchase GIS software in the near future or have access to GIS software Recommended Participants: Byway practitioners involved in the bywayÕs corridor planning Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Webcast: Available at www.BywaysResourceCenter.org after the webinar How To Interpret Travel Trends Core Learning Area: Visitor Experience Topic: Marketing Learning Objective: Learn how travel trends are measured and interpreted for destination marketing organizations. Description: Enhance your bywayÕs marketing or tourism plans with a solid understanding of how to study visitor use and travel trends. The discussion explains how to calculate projected use, various reporting methods, and how destination marketing organizations use the information in their visitor plans. Location: Distance learning Duration: 60 minutes Delivery: Webinar Cost: Free Class Limit: 20 for live login Required Materials: Materials included with course registration and/or podcast Prerequisites: None Recommended Participants: Byway organizations in the process of developing marketing or tourism plans for the byway Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Webcast: Available at www.BywaysResourceCenter.org after the webinar Introduction To Byway Wayshowing Core Learning Area: Visitor Experience Topic: Wayshowing Learning Objective: Examine key wayshowing and wayfinding terms and concepts. Description: Learn basic concepts and terms relating to byway wayshowing, including the Five Stages of Travel, the difference between wayfinding and wayshowing and more. The discussion covers the Byway Guidance System, a set of considerations for byway practitioners, especially for those implementing signage or communications plans. This Tele-Workshop features a tutorial with presentation followed by a short discussion. Ê Location: Distance learning Duration: 90 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 30 for live call-in Required Materials: Provided at registration Prerequisites: None Recommended Participants: Byway practitioners and organizations implementing signage systems, wayfinding systems or other traveler communication techniques and plans Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available following the Tele-Workshop at www.BywaysResourceCenter.org Interpretive Wayside Development And Design Standards Core Learning Area: Visitor Experience Topic: Interpretation Learning Objective: Survey the principles of developing wayside interpretive experiences and critical considerations for their design. Description: Tell your bywayÕs story through wayside interpretive experiences. The discussion covers the principles, methodologies and tools to help you make decisions that fit your goals, budget and location. A tutorial is included; expect lively discussion. Location: Distance learning Duration: 90 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 30 for live call-in Required Materials: Materials included with course registration and/or podcast Prerequisites: None; however, participants should have an existing interpretive plan and a basic understanding of interpretive design principles Recommended Participants: Byway organizations with wayside interpretive opportunities in their interpretive plans Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available from past Tele-Workshop at www.BywaysResourceCenter.org/resources/podcasts/ Podcast And Audio Technology For The Byway Vistor Experience Core Learning Area: Visitor Experience Topic: Interpretation Learning Objective: Understand effective uses of digital audio files to enhance interpretation along byway corridors. Description: Tune into examples of audio technology and applications for interpretive media with this discussion. Hear case studies and talk about the relevancy of the application and techniques. From podcasts to broadcasting, interpretive audio experiences can share your story with visitors in more ways than ever before. Location: Distance learning Duration: 60 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 30 minutes Required Materials: Materials included with course registration and/or podcast Prerequisites: None Recommended Participants: Byway practitioners involved with interpretive planning for a byway corridor Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available from past Tele-Workshop at www.BywaysResourceCenter.org/resources/podcasts/ Public Relations Strategies Core Learning Area: Visitor Experience Topic: Marketing Learning Objective: Learn to identify and describe effective public relations strategies that help increase awareness of a byway organizationÕs efforts. Description: Public relations remains one of the most effective avenues for increasing awareness of your byway groupÕs goals. Examine press release methods, media list building and current digital media practices. Learn the public relations tactics that can produce results for your byway. Location: Distance learning Duration: 60 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 30 for live call-in Required Materials: Materials included with course registration and/or podcast Prerequisites: None Recommended Participants: Byway practitioners responsible for the public image of the byway or those who work with media Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available following the Tele-Workshop at www.BywaysResourceCenter.org Basics Of Economic Measurement Core Learning Area: Finances Topic: Economic Impact Learning Objective: Build an understanding of economic impact measurement. Description: Stakeholders often ask if the byway organizationÕs effort produces results. You need data -Ñ the facts and figures. Learn the basic principles, methodologies and tools of economic impact measurement, as well as some particular considerations for byway organizations. Location: Distance learning Duration: 60 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 20 for live call-in Required Materials: Basics of Economic Measurement, Economic Impact Measurement Vocabulary, and Basic Economic Measurement Workshop Questions (all available upon registration) Prerequisites: None Recommended Participants: Byway practitioners involved in financial planning, fundraising, marketing, project development or other areas requiring supporting data Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available from past Tele-Workshop at www.BywaysResourceCenter.org/resources/podcasts/ Community FundraisingÑAll We Really Need Is Money Core Learning Area: Finances Topic: Fundraising Learning Objective: Understand the basics of starting or improving a fundraising program and gain insights to applicable approaches and available planning resources. Description: Fundraising in the current economic climate is a challenge. Explore new ways to approach fundraising and development that can enhance your current efforts and provide long-term financial security for your organization. Discuss volunteer roles, how to establish strong relationships with prospects and the process for creating and growing an endowment. Location: Distance learning Duration: 90 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 40 for live call-in Required Materials: Materials included with course registration and/or podcast Prerequisites: None Recommended Participants: Byway organizations seeking diverse ways to raise funds Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available from past Tele-Workshop at www.BywaysResourceCenter.org/resources/podcasts/ Governance And Byway Financial Management Core Learning Area: Finances Topic: Financial Management Learning Objective: Examine ways that governance impacts an organizationÕs structure and its finances. Description: Governance offers a system of checks and balances that is critical to the financial and structural health of an organization. Discuss the governance models applicable to byway and community organizations, and learn how these structures offer effective and supportive systems for financial management. Location: Distance learning Duration: 60 minutes Delivery: Tele-Workshop Cost: Free Class Limit: 30 for live call-in Required Materials: Materials included with course registration and/or podcast Prerequisites: None Recommended Participants: Byway practitioners working with byway organizations and boards of directors handling funds of any type Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Podcast: Available following the Tele-Workshop at www.BywaysResourceCenter.org These Learning Opportunities cover multiple core areas. Byways 101 Core Learning Area: Corridor Management, Byway Organization, Visitor Experience, Finances Topic: All Learning Objective: Understand the principles of byways, and how plans, visitor experience and intrinsic qualities play integral roles in the bywayÕs success. Description: This online self-study course features four separate modules that introduce the basic topics critical to byway organizations. Chart your prior knowledge for each module and take a comprehension self-test to see your progress. Learning activities, tools and best practices illustrate each section. Location: Distance learning Duration: Self-directed Delivery: Online self-study Cost: Free Class Limit: None Required Materials: Available upon registration Prerequisites: None Recommended Participants: Byway organizations considering national designation or new members and volunteers to current byway groups Dates/Registration: Open dates; visit www.BywaysResourceCenter.org to register Power Workshops I: Strength Training for Byways Core Learning Area: Corridor Management, Byway Organization, Finances Topic: Corridor Management, Byway Organization, Finances/Fundraising, Byway Sustainability Learning Objective: Learn to assess the bywayÕs sustainability indicators for managing resources and maintaining the organizationÕs financial health. Description: This theme-intensive workshop is divided into four-hour slots. Develop skills in fundraising techniques, including working with donors. Strengthen your byway organization by working through scenarios in small groups. Identify your bywayÕs core essence and how to effectively communicate it to the public. Leave ready to power up your byway! Location: TBD (workshop facility) Duration: 1.5 days / 15 hours Delivery: Traditional workshop Cost: Free for nationally designated byways; $50 for others Class Limit: 40 Required Materials: Power Workbook (available upon registration) Prerequisites: None Recommended Participants: Byway organizations that have completed a corridor management plan and seek resource management tools to maintain the bywayÕs intrinsic qualities Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Facility/Accommodations: Luncheon meals and refreshment breaks included with workshops; information about government-rate lodging available upon registration Power Workshops II: Assessing and Managing Intrinsic Qualities Core Learning Area: Corridor Management Topic: Intrinsic Qualities Learning Objective: Learn various resource assessment techniques, basic resource management principles and skills for facilitating public participation. Description: This theme-intensive workshop is divided into four-hour slots. Discuss a variety of resource assessment techniques you can use on your byway, including mapping, visual assessment and GIS principles. Consider basic resource management practices common among community groups and public agencies and their relevancy to your byway. Experience hands-on activities to boost your facilitation skills for effective public participation when you return home. Location: TBD (workshop facility) Duration: 1.5 days / 15 hours Delivery: Traditional workshop Cost: Free for nationally designated byways; $50 for others Class Limit: 40 Required Materials: Power Workbook (available upon registration) Prerequisites: None Recommended Participants: Byway organizations that have completed a corridor management plan and seek resource management tools to help maintain the bywayÕs intrinsic qualities Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Facility/Accommodations: Luncheon meals and refreshment breaks included with workshops; information about government-rate lodging available upon registration Power Workshops III: Marketing Your BywayÑAttracting And Serving Your Visitors Core Learning Area: Visitor Experience Topic: Marketing Learning Objective: Learn the basics of developing marketing plans, using a wayshowing tool and assessing traveler services. Description: This theme-intensive workshop is divided into four-hour slots. Develop your skills in marketing plan development with hands-on activities and lively group discussion. Gain more hands-on experience with a wayshowing assessment tool that helps you evaluate the travelerÕs ability to safely and effectively navigate your byway. Examine traveler services along the byway or linear corridor, too. Bring back ready-to-use ideas for your byway. Location: TBD (workshop facility) Duration: 1.5 days / 15 hours Delivery: Traditional workshop Cost: Free for nationally designated byways; $50 for others Class Limit: 40 Required Materials: Power Workbook (available upon registration) Prerequisites: None Recommended Participants: Byway organizations seeking to improve marketing skills and looking to develop or enhance marketing plans Dates/Registration: For upcoming training and registration information, visit www.BywaysResourceCenter.org Facility/Accommodations: Luncheon meals and refreshment breaks included with workshops; information about government-rate lodging available upon registration Interested in training on a specific topic that you didnÕt see in this catalog? Check AmericaÕs Byways Resource Center website at www.BywaysResourceCenter.org for: New upcoming training opportunities Tele-Workshop podcasts and transcripts Webcasts and transcripts of webinars Your suggestions and comments are always welcome! America's Byways Resource Center 394 Lake Avenue South, Suite 600 Duluth, MN 55802 1-866-974-6403 www.BywaysResourceCenter.org training@byways.org AmericaÕs Byways Resource Center is a division of the Arrowhead Regional Development Commission (ARDC) in partnership with the Federal Highway Administration (FHWA). This material is based upon work supported by the Federal Highway Administration and Arrowhead Regional Development Commission under cooperative agreement No. DTFH61-08-H-00007. Any opinions, findings, and conclusions or recommendations expressed in this publication are those of the Author(s) and do not necessarily reflect the view of the Federal Highway Administration and/or Arrowhead Regional Development Commission.