2009 National Scenic Byways Conference Denver, Colorado, August 23-26, 2009 Sponsor & Exhibitor Opportunities America's Byways Resource Center is a division of the Arrowhead Regional Development Commission (ARDC) in partnership with the Federal Highway Administration (FHWA). Dear Friends: The 2009 National Scenic Byways Conference: Elevate Your Expertise is scheduled for August 23-26, 2009 in Denver, Colorado, and America's Byways Resource Center and the Federal Highway Administration invite you to join us as an exhibitor or sponsor. We expect about 500 members of the byway community to attend this national event, all eager for information, products and services related to byways. This year, we're excited to introduce an all-new format that focuses on top-notch learning and networking opportunities. Participants will gain fresh perspectives and useful tools to reach new heights in the five core learning areas of finances, corridor management, visitor experience, byway organization and marketing - five areas critical to the success and sustainability of byways. The Exhibit Hall offers peak networking opportunities-and the premier venues for you to reach members of the byway community, including State scenic byways coordinators, representatives from individual byway organizations, transportation and tourism officials, Federal land management agencies and other organizations involved with preserving, promoting and managing scenic byways. Your generous sponsorship enables us to provide the unforgettable and valuable experience our attendees have come to expect from the National Scenic Byways Conference. Please review this information and join us as a sponsor or exhibitor at the byway community's only major national event. Thank you, Michelle Johnson Director America's Byways Resource Center About The Conference Join us as a sponsor or exhibitor at the 2009 National Scenic Byways Conference in Denver, August 23-26. Workshops, national speakers, field workshops on Colorado's byways, presentations and networking opportunities attract nearly 500 members of the America's Byways community to our unique professional gathering. The graphs here show the various organizations represented by attendees and their roles. Only the National Scenic Byways Conference brings them all together in Denver in 2009! Elevate Your Expertise, this year's theme, focuses on five core learning areas critical to byway success and sustainability: „ Finances „ Corridor management „ Visitor experience „ Byway organization „ Marketing Your organization complements one of these core areas. Join us and help byway groups to reach new heights with your products or services! Expect Busy Exhibit Hall Traffic To drive visitors to your booth in the Exhibit Hall, we schedule the morning and afternoon refreshment breaks there. We'll also hold the opening reception and the Scenic Byway Awards showcase in the Exhibit Hall. It's the social center for the conference - and your booth is in the right place for high traffic! Sponsors See Great Visibility Select a specific event to sponsor that matches your preferred level of financial support, including the exciting evening reception, breakfasts, luncheons and refreshment breaks. Each event's sponsor receives tremendous visibility: „ Pre-conference recognition in the registration brochure for supporting the sponsored event (if committed by February 15, 2009) „ Sponsor recognition in the on-site conference program, signage and event announcements, including articles and promotional notices online at www.BywaysResourceCenter.org and in our Vistas newsletter, mailed to nearly 5,000 byway members and interested organizations Plus, sponsors can leverage this unique marketing opportunity by: „ Displaying materials at your complimentary booth in the Exhibit Hall „ Including materials in conference packets distributed to each participant Break refreshments, poster sessions and giveaway drawings are held in the Exhibit Hall to boost your traffic! Graph: Types of Organizations Represented America's Byways© - 29 percent State Byways - 3 percent State Scenic Byway Programs - 17 percent FHWA - 2 percent Federal Agency Byway Programs - 16 percent Indian Tribe Byway Programs - 2 percent Area Tourism Promoters - 11 percent Specialty Retailers - 1 percent Professional Services Providers - 8 percent Other - 11 percent Graph: Conference Attendee Roles State Coordinator - 9 percent FHWA - 3 percent Consultant - 11 percent Byway ORganization Member - 26 percent State Agency Rep - 5 percent Federal Agency Rep - 9 percent Byway Volunteer - 9 percent Tourism Professional - 13 percent Sponsor Levels Opening Reception Sponsor (Sunday) SOLD OUT 1 available Contribution: $30,000 Sponsor receives:Name and logo in conference brochure Name and logo in on-site conference program Logo recognition on conference tote Logo recognition and link on conference website One complimentary exhibit booth space Recognition from the podium at sponsored reception Opportunity to deliver welcome remarks at sponsored reception Logo signage at registration Logo signage at sponsored event Conference package insert opportunity 5 complimentary registrations Sponsor name badges for the 5 complimentary registrations Welcome Breakfast Sponsor (Monday) 1 available Contribution: $25,000Sponsor receives: Name and logo in conference brochure Name and logo in on-site conference program Logo recognition on conference tote Logo recognition and link on conference website One complimentary exhibit booth space Recognition from the podium at sponsored breakfast Opportunity to deliver welcome remarks at sponsored breakfast Logo signage at registration Logo signage at sponsored event Opportunity to include insert for conference package 4 complimentary registrations Sponsor name badges for the 4 complimentary registrations Luncheon Sponsor (Monday) 1 available Contribution: $25,000 Sponsor receives: Name and logo in conference brochure Name and logo in on-site conference program Logo recognition on conference tote Logo recognition and link on conference website One complimentary exhibit booth space Recognition from the podium at sponsored breakfast Opportunity to deliver welcome remarks at sponsored breakfast Logo signage at registration Logo signage at sponsored event Opportunity to include insert for conference package 4 complimentary registrations Sponsor name badges for the 4 complimentary registrations Keynote Luncheon Sponsor (Wednesday) 1 available Contribution: $25,000 Sponsor receives: Name and logo in conference brochure Name and logo in on-site conference program Logo recognition on conference tote Logo recognition and link on conference website One complimentary exhibit booth space Recognition from the podium at sponsored luncheon Opportunity to deliver welcome remarks at sponsored luncheon Logo signage at registration Logo signage at sponsored event Opportunity to include insert for conference package 4 complimentary registrations Sponsor name badges for the 4 complimentary registrations Luncheon Sponsor (Tuesday) 1 available Contribution: $15,000 Sponsor receives: Name and logo in conference brochure Name recognition in conference on-site program Name recognition on conference website Logo recognition on conference tote Complimentary exhibit booth space Recognition from the podium at sponsored luncheon Name recognition on signage at conference registration Logo signage at sponsored luncheon Opportunity to include insert for conference package 3 complimentary registrations Sponsor name badges for the 3 complimentary registrations Breakfast Meetings Sponsor (Tuesday) 1 available Contribution: $10,000 Sponsor receives: Name recognition in conference brochure Name recognition in on-site conference program Name recognition on conference website Logo recognition on conference tote Complimentary exhibit booth space Logo signage at sponsored breakfast 2 complimentary registrations Sponsor name badges for the 2 complimentary registrations Breakfast Sponsor (Wednesday) 1 available Contribution: $10,000 Sponsor receives: Name recognition in conference brochure Name recognition in on-site conference program Name recognition on conference website Logo recognition on conference tote Complimentary exhibit booth space Logo signage at sponsored breakfast 2 complimentary registrations Sponsor name badge for the 2 complimentary registrations Refreshment Break Sponsor (4 available) Contribution: $5,000 Sponsors receive: Name recognition in conference brochure Name recognition in onsite-conference program Name recognition on conference website Complimentary exhibit booth space Logo signage at sponsored refreshment break 1 complimentary registration Sponsor name badge for the complimentary registration Make Your Commitment Today! Many of the values of sponsorship require a commitment prior to the conference. Please commit early to reserve your place and maximize your marketing opportunities! Visit www.BywaysResourceCenter.org/events/conferences today to complete your agreement form. You will receive an invoice after your agreement form is processed. Deadline to be included in the pre-conference materials: February 15, 2009! Important Dates February 15, 2009 - Sponsors and exhibitors who make a commitment by February 15, 2009 will be recognized in the conference registration brochure. June 1, 2009 - Sponsors and exhibitors who make a commitment by June 1, 2009 will be recognized in on-site conference materials. Preliminary Conference Schedule Saturday, August 22 All day Pre-conference Workshops (optional) Sunday, August 23 Morning Pre-conference Workshops Conclude (optional) 9:00 a.m. Registration 12:00 - 4:00 p.m. Exhibitor Move-in 2:00 p.m. Conference Newcomers Session 6:00 - 9:00 p.m. Opening Reception in Exhibit Hall SOLD Monday, August 24 7:00 a.m. Registration 8:00 a.m. Welcome Breakfast - SPONSOR OPPORTUNITY 9:30 a.m. Classroom and Field Workshops 12:00 - 1:30 p.m. Luncheon and Scenic Byway Awards Ceremony - SPONSOR OPPORTUNITY 2:00 p.m. Scenic Byway Awards Showcase and Exhibits in Exhibit Hall 4:00 p.m. FHWA National Scenic Byways Program Discussion 4:00 p.m. Exhibitor Move-out Tuesday, August 25 8:00 a.m. Breakfast Meetings - SPONSOR OPPORTUNITY 9:00 a.m. Classroom and Field Workshops 12:00 p.m. Luncheon - SPONSOR OPPORTUNITY 1:30 p.m. Classroom and Field Workshops Wednesday, August 26 8:00 a.m. Breakfast - SPONSOR OPPORTUNITY 9:00 a.m. Community Conversation (Open Space Forum) 12:00 p.m. Keynote Luncheon and Conference Conclusion - SPONSOR OPPORTUNITY Plus four Refreshment Break Sponsor Opportunities! Please note: Conference schedule times and promotion are subject to change. For more information, visit www.BywaysResourceCenter.org/events/conferences. Or, contact Leah Kohlts America's Byways Resource Center lkohlts@byways.org 1-866-974-6403 394 Lake Avenue South, Suite 600 Duluth, MN 55802 This material is based upon work supported by the Federal Highway Administration and Arrowhead Regional Development Commission under cooperative agreement No. DTFH61-08-H-00007. Any opinions, findings, and conclusions or recommendations expressed in this publication are those of the Author(s) and do not necessarily reflect the view of the Federal Highway Administration and/or Arrowhead Regional Development Commission.