News
October 2011
Online Strategies Publication
October 28, 2011 -
Download the America’s Byways Resource Center’s publication An Introduction to Online Strategies For Leveraging Your National Scenic Byway Designation.
This handy 20-page publication will assist you on
• capitalizing on the America’s Byways brand,
• making the most of your website,
• utilizing strategies of social networking,
• staying current and on task through checklists,
• and more.
Community Involvement and Byways Webcast
October 12, 2011 -
Learn how the Cascade Lakes National Scenic Byway successfully promoted community involvement in specific projects. This webcast looks at the byway’s efforts and challenges to include the community along its corridor. It highlights the benefits reaped by the byway when community partnerships were successful.
Presenter: Robin Gyorgyfalvy, USDA Forest Service, Deschtes National Forest
Click here for more information and to watch this informative and helpful webcast.
Peer Advisor Network Up and Running
October 4, 2011 -
The byway community has another tool to help it navigate ever-changing organizational and economic conditions. The America’s Byways Resource Center sponsored twelve byway leaders from around the country to learn how to leverage their byway experience into peer assistance to the byway community. The 2.5 day training session, conducted at the Resource Center office in Duluth, Minnesota, was led by National consultant, Dr. Craig Dreeszen, on behalf of the University of Massachusetts, Arts Extension Service.
The training, which builds on advisor and group strengths and addresses new challenges of byway organizations operating in the new economy, focused on the fundamentals of organizational assessment and consulting. Now these byway leaders, who are not usually professional consultants, can provide front‐line program and management advice to their peers.
