News
2011
July 21, 2011 -
Minnesota Twins Branding Presentation At 2011 National Scenic Byways Conference
Just Announced!
Patrick Klinger, Vice President of Marketing for the Minnesota Twins Baseball Club, and Charlie Callahan, Senior Vice President/Creative Director at Periscope advertising agency, will lead a luncheon presentation on August 23 on the value of branding, showcasing the Twins’ innovative marketing efforts.
Major League Baseball is a powerful brand that serves as the overarching umbrella for the distinct teams across America, each with unique brand identities. It’s not unlike the America’s Byways brand and its relationship with individual byways. Catch this special presentation from the Minnesota Twins at the conference to hear how branding and marketing have created an ongoing success story. Show your brand spirit, too. Wear your favorite baseball team cap or byways-branded attire to the event!
To register now for the 2011 National Scenic Byways Conference, click here.
