News
2008
June 20, 2008 -
Resource Center To Host "Authenticity Book Club"
This fall, the America’s Byways Resource Center will host a national book club to discuss the subject of authenticity. Participants will discuss the principles and concepts in the book Authenticity, by James H. Gilmore and B. Joseph Pine II (Harvard Business School Press, 2007).
The intent of the book club is to create a catalyst for dialogue and establish a community of practice around the topic of authentic byway visitor experiences. Book club members will receive a copy of the book and be asked to participate in four to five national conference calls discussing the topics and theories outlined in text. Book club members will report the findings and outcomes at the 2009 National Scenic Byways Conference.
Applications and details will be available on www.bywaysresourcecenter.org in early July.
Disclaimer: The America’s Byways Resource Center is hosting this national forum for the byway community to provide a means for byways to discuss and define for themselves the concept of authenticity. The results of such a forum, while documented and available to the public, should not be viewed as an endorsement of any particular policy or Program direction by the Federal Highway Administration or the America’s Byways Resource Center. Use of Authenticity, by James H. Gilmore and B. Joseph Pine II (Harvard Business School Press, 2007), is for discussion purposes only and its use or the use of any other resources should not be viewed as an endorsement by the Federal Highway Administration or the America’s Byways Resource Center.